DSTV Price Hike: Nigerians Fume Over 26% Increase

Multichoice Nigeria, the company behind DSTV and GOtv, has announced yet another price hike for its services, effective May 1, 2024. This decision has sparked widespread outrage and criticism among Nigerian subscribers, who have taken to social media platforms to express their dissatisfaction and frustration. The latest price adjustment comes just five months after the last increase, further exacerbating the financial strain on customers already grappling with Nigeria’s challenging economic conditions.

According to the new pricing structure, the Premium bouquet for DSTV will now cost N37,000, up from N29,500. The Compact+ package has increased from N19,800 to N25,000, while the Compact package has gone up from N12,500 to N15,700. For GOtv users, the Supa+ package will now cost N15,700, up from N12,500, and the Supa package has increased from N7,600 to N9,600. These price hikes represent an approximate 25% increase across the board.

Multichoice Nigeria has attributed the price adjustments to the “rise in the cost of business operations,” citing operational costs and inflationary pressures as the primary drivers behind the decision. However, this explanation has done little to quell the anger and disappointment of subscribers, many of whom have expressed their intention to explore alternative entertainment options, such as streaming services like Netflix, Amazon Prime, and Showmax.

Nigerians have taken to social media to voice their concerns and criticisms, with some calling for a boycott of Multichoice services as a form of protest against what they perceive as unjustified price inflation. The hashtag #DSTVPriceHike has been trending on Twitter, with users sharing their reactions and frustrations.

The price hike comes at a time when Nigerians are already grappling with the effects of fuel subsidy removal and a spike in the cost of living, including food, transportation, and other essential commodities. This has only served to further deepen the financial burden on households across the country.

In light of these developments, it remains to be seen how Multichoice Nigeria will address the concerns and criticisms of its subscribers and whether it will reconsider its decision in the face of mounting public pressure.