Jude Bellingham Joins SKIMS Men as New Face

Jude Bellingham, the talented midfielder for Real Madrid and the England national team, has joined SKIMS as the new face of the brand’s men’s underwear line. This announcement comes just ahead of the highly anticipated Euro 2024 tournament.

Bellingham, known for his exceptional skills on the football pitch, has been captured in the SKIMS Mens Cotton and Stretch collections by renowned fashion photographer Katja Rahlwes. The campaign showcases Bellingham’s athletic physique and aims to highlight the comfort and flexibility of SKIMS’ underwear, catering to both performance and leisure needs.

The partnership with Bellingham is seen as a significant move for SKIMS, as it aligns with the brand’s dedication to featuring diverse talents in sports. Bellingham’s recent achievements, including winning the UEFA Champions League and being named in England’s 26-man squad for Euro 2024, make him an ideal fit for the brand’s ethos of celebrating rising stars and cultural relevance.

Kim Kardashian, co-founder and Chief Creative Officer of SKIMS, expressed her excitement about the collaboration, stating, “Jude has always been a rising star within the football world, but this year he’s truly cemented himself as an icon, and his influence on the next generation of players and fans is undeniable.”

Bellingham joins a list of other notable athletes who have been featured in SKIMS campaigns, including Patrick Mahomes, Nick Bosa, Shai Gilgeous-Alexander, and a SKIMS All-Star team of rising college basketball stars.

The SKIMS Mens underwear campaign featuring Jude Bellingham is set to launch at a time when the footballer’s stocks couldn’t be higher, making it a strategic move for both the brand and the athlete.