Sydney Sweeney’s Bathwater Soap Collaboration with Dr. Squatch Sparks Buzz and Controversy
In a bold and unconventional move, actress Sydney Sweeney has teamed up with natural soap brand Dr. Squatch to launch a limited-edition product that’s turning heads and raising eyebrows: “Sydney’s Bathwater Bliss.” This exclusive soap, infused with actual droplets of Sweeney’s bathwater, is set to hit the market on June 6, 2025, at 9 a.m. PT, with only 5,000 bars available for purchase. Each bar comes with a certificate of authenticity, verifying that the bathwater used in its production is indeed from the Euphoria and Anyone But You star herself.
The collaboration, announced on May 29, 2025, has generated a whirlwind of excitement, curiosity, and skepticism across social media platforms. Dr. Squatch, known for its rugged, natural grooming products marketed primarily to men, describes the soap as a premium blend featuring exfoliating sand, pine bark extract, and a scent profile of pine, douglas fir, and earthy moss. The inclusion of Sweeney’s bathwater, however, is the undeniable centerpiece of the campaign, positioning the product as a quirky, collectible item for fans and a bold marketing stunt.
A Limited-Edition Release with High Demand
Only 5,000 bars of “Sydney’s Bathwater Bliss” will be produced, making it a highly exclusive offering. Dr. Squatch has leaned into the novelty, emphasizing the authenticity of the bathwater with certificates included in each purchase. For those eager to get their hands on a bar before the official sale, the company is hosting a giveaway from May 29 to June 5, 2025. One hundred lucky winners will receive a bar by entering via Instagram or Dr. Squatch’s official website. The giveaway is open exclusively to U.S. residents, aligning with the brand’s primary market.
The campaign’s announcement has been amplified through strategic social media posts, with Sweeney herself promoting the collaboration. In a post on X, she teased, “Ever wondered what it’s like to bathe like Sydney Sweeney? Now’s your chance.” Dr. Squatch’s Instagram and website have also leaned heavily into the playful, provocative nature of the product, with imagery of Sweeney in a luxurious bath setting and cheeky taglines like “Cleanse with star power.”
Mixed Reactions: Excitement Meets Controversy
The announcement has ignited a firestorm of reactions online, particularly on X, where fans and critics alike have weighed in. Supporters of the collaboration are thrilled by the novelty and Sweeney’s involvement, with some calling it a “genius marketing move” and others expressing eagerness to purchase a bar as a collector’s item. “Sydney Sweeney bathwater soap? I’m buying it just to say I own it,” one user posted. Another wrote, “This is the kind of weird I’m here for. Take my money!”
However, not everyone is on board. Some X users have labeled the concept “creepy” or “gross,” questioning the ethics and appeal of using a celebrity’s bathwater in a consumer product. “Who thought this was a good idea? Hard pass,” one critic remarked. Others have drawn comparisons to controversial internet trends, like influencers selling personal items to fans, with one user joking, “What’s next, her toenail clippings in a candle?” The polarized reactions highlight the fine line between innovative marketing and pushing boundaries too far.
Dr. Squatch’s Brand Play
For Dr. Squatch, the collaboration is a strategic move to expand its reach beyond its core demographic of male consumers. Sweeney, a rising star known for her roles in The White Lotus, Euphoria, and Immaculate, brings a fresh, youthful appeal to the brand. The soap’s earthy, nature-inspired ingredients align with Dr. Squatch’s ethos of natural, high-quality grooming products, but the bathwater gimmick adds a layer of pop culture intrigue designed to generate buzz.
This isn’t the first time Dr. Squatch has leaned into bold marketing. The brand has previously collaborated with pop culture franchises and influencers, using humor and unconventional campaigns to stand out in the competitive grooming market. Partnering with Sweeney, whose star power and social media presence are undeniable, is a calculated step to capture a broader audience, including her millions of fans.
The Bigger Picture: Celebrity Culture and Consumerism
The “Sydney’s Bathwater Bliss” soap taps into a growing trend of celebrities leveraging their personal brands in unexpected ways. From Gwyneth Paltrow’s Goop empire to Kanye West’s Yeezy products, stars are increasingly blurring the lines between their public personas and consumer goods. Sweeney’s collaboration, while polarizing, fits into this landscape, where novelty and exclusivity drive demand.
The bathwater concept also echoes internet subcultures, like the 2019 phenomenon where influencer Belle Delphine sold her own bathwater to fans for $30 a jar, sparking both fascination and outrage. Sweeney’s version, backed by a reputable brand like Dr. Squatch, is a more polished take on the idea, but it still courts controversy by playing on the allure of celebrity intimacy.
What’s Next?
As the June 6 release date approaches, anticipation for “Sydney’s Bathwater Bliss” is likely to grow, fueled by the limited supply and the ongoing social media debate. Whether the soap sells out in minutes or becomes a niche collector’s item, the collaboration has already succeeded in generating headlines and conversation.
For fans, it’s a chance to own a piece of Sydney Sweeney’s star power—albeit in soap form. For critics, it’s a step too far into the commodification of celebrity. Either way, Dr. Squatch and Sweeney have crafted a campaign that’s impossible to ignore. Will you be lining up to snag one of the 5,000 bars, or is this a hard pass? The internet, as always, will have plenty to say.
