YouTube Premium Price Hike in India.

YouTube Premium in India has undergone a significant price increase, effective as of August 27, 2024. Here’s a breakdown of the new pricing:

Individual Monthly Plan: Increased from ₹129 to ₹149, marking a 15.5% hike.
Student Monthly Plan: Went up from ₹79 to ₹89, which is a 12.65% increase.
Family Monthly Plan: This plan saw the most substantial hike, moving from ₹189 to ₹299, a 58.2% increase. This plan allows sharing with up to five family members.
Prepaid Plans:
Individual Monthly Prepaid: From ₹139 to ₹159.
Individual Quarterly Prepaid: From ₹399 to ₹459.
Individual Annual Prepaid: From ₹1,290 to ₹1,490.

YouTube justified this price increase by stating that it would allow them to continue improving the Premium service and support creators and artists on the platform. Subscribers received notifications about these changes, with an option to agree to the new prices or let their subscription lapse before the new rates take effect from the billing cycle after September, starting in October.

This move has sparked discussions among users on platforms like X (formerly Twitter), with sentiments ranging from frustration over the price hike to considerations of whether to continue with the Premium subscription due to the significant cost increase, especially for the family plan.