Effective October 2022
Through our services, our Partners can create, manage and serve advertisements, as well as monitor the effectiveness of advertising campaigns.
To provide personalized advertising, our services may collect and use information about end users who are targeted with our ads. Our platform uses this information to help advertisers provide ads that are more relevant to you.
The following Privacy Policy describes:
- The type of information Inside Port Harcourt collects from consumers through the Ad Network.
- How that information is secured.
- How that information is used.
- The choices you have regarding the collection and use of such information.
To ensure online privacy, Inside Port Harcourt complies with the
- California Consumer Privacy Act (CCPA)
- EU General Data Protection Regulation (GDPR)
- e-Privacy Regulation (ePR)
- Internet Advertising Bureau (IAB) Good Practice Principles for Online Behavioral Advertising “OBA” (including Mobile)
What Information We Collect
When we refer to the term “Information”, we mean the data that is generated using our services, as well as the data that our customers receive from other sources and share with our services, as described below. For some of the data, Inside Port Harcourt acts as a data controller of personal information processed in order to serve personalized ads.
This Privacy Policy describes how information controlled by Inside Port Harcourt is used within our services; it does not apply to the use of information by our customers or other third parties outside of our services.
We may also receive information from third parties to enable targeted advertising on websites and mobile applications. We process such information in strict accordance with the permissions and restrictions imposed by the third party providing such data.
Personally Identifiable Information (“PII”)
We do not collect or use any data that, by itself, directly identifies an individual, such as name, address, phone number, email address, government identifier, credit card information, bank account information and telephone or cell phone number.
Non-Personally Identifiable Information (“Non-PII”)
Through our proprietary technology, we collect non-personally identifiable information about consumers who access advertising and other content through their systems, their publishers’ systems, and their advertisers’ systems. This includes, but is not limited to, IP addresses, browser type, web page views, application views, date, time and domains.
We collect the following categories of information for the purposes explained below:
Device and Browser Information
This is technical information about the device or browser you use to access ads. More specifically this information includes
- IP Address
- We collect IP addresses from which a device interacts with a mobile application to enhance ad serving and targeting capabilities. IP addresses may be truncated or encrypted or both based on local legislation or other requirements.
- Browser Type, Operating System & Device Brand
- We also collect and store certain information regarding the browser used by the user, the operating system of the device and the brand of the device.
- Ad Data
- This is data about the online ads we have served (or attempted to serve) to you. For example, how many times an ad has been served to you and whether you clicked on or otherwise interacted with the ad. We use this data to monitor how well our ads and campaigns have performed.
- Data from Advertising Partners
- This is data that we lawfully receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices.
How We Collect Information
Our services use cookies, tagging scripts and pixels to collect Information associated with a browser or mobile device.
Cookies are small text files stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize web browsers from one visit to another or from one website to another.
Pixels and tagging scripts are elements allowing communication between a web browser and a server. Pixel is a small transparent image that is placed on a web page. A tagging script is a small piece of website code that is run by the web browser.
We may also receive Information from our partners via server-to-server connection, or via secure file transfer.
How We Use the Information We Collect
We use this information to serve ads to you that are more relevant to you and, in turn, improve performance of an Advertiser’s ad campaigns.
Specifically, we use this data for:
- Targeting
- Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads.
- Frequency capping
- Making sure you don’t see the same ad too many times.
- Sequencing
- If you are being served a sequence of ads, making sure we show you the right ad next in the sequence.
- Cross-device matching
- Identifying different devices that are likely to be associated with you so that ads can be targeted, capped and sequenced across those devices, and so that campaign effectiveness can be measured and analyzed.
- Attribution
- Monitoring when, where, and at what price we served certain ads on behalf of an Advertiser so that we can measure our influence on the marketing results of the Advertiser’s campaigns and overall marketing strategy.
- Reporting
- Providing Advertisers insights into how their ads are performing and gain insights into their customers. Reporting may include ad metrics such as impressions, clicks, and conversions. This data allows an Advertiser to determine if an ad is not performing well (customers are not clicking on it), so that the Advertiser will be able to see that data and update the ad.
With Whom We Share Information
We may disclose information about you:
- With an Advertiser whose ads you have visited
- We may share information about how you have interacted with that Advertiser’s ads.
- In connection with legal proceedings
- When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Inside Port Harcourt, our Advertisers or any other third party.
- With our Advertising Partners
Our Use of Cookies
We use cookies in tracking pixels and related technologies. Cookies are small data files that are served by our platform and stored on your device.
- The purposes for which we use cookies
- In the absence any linkable identifier, such as advertising identifier, we may generate a unique random identifier to link to an individual device. This random identifier is stored locally in the form of web browser cookie.
Non-Cookie Technology for Tracking Outside European Territories
In respect of website visitors with IP addresses not from a European Territory, Inside Port Harcourt may use technologies other than cookie technology to recognize your computer, device or browser for the purposes of interest-based advertising, analyzing engagement with ads or content, measuring the effectiveness of a particular ad campaign or marketing effort, to monitor against fraud or misuse of our Services, or in other ways described in this Privacy Policy in How We Use the Data We Collect. This use of non-cookie technology may be used in addition to cookies, or separately, to collect and record data about your web browsing activities on browsers, search engines or other platforms that may not utilize our technology. You may opt-out of tracking via non-cookie technologies by employing the respective opt-out techniques described in Your Choices and Opting-Out of Targeted Ads.
Legal Basis for Processing
If you interact with our services from the European Economic Area, Switzerland and United Kingdom (even if it leaves the European Economic Area ), our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally process personal information from you only where we have your consent to do so (including as a processor for a third party data controller that has obtained your consent), where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person (for example, to process your request to exercise your rights regarding your personal data or that of another person who shares your device).
If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
If you wish to learn more about specific legal ground(s) we rely on to process your information for any particular purpose (including any legitimate interests we have to process information), then please contact us using the details provided below under “Contact Us”.
Data Security and Protection
We apply technical, administrative and organizational security measures to protect the personal data we collect against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.
Linking to Other Sites
Ads served by Partners usually link to other websites, which may have privacy assurance practices that differ from ours. Inside Port Harcourt does not control and cannot be held responsible for the content of these websites and data collection on these web sites by any third party. To make sure your privacy is protected, please consult the respective privacy policy of the web site you are visiting.
Your Data Protection Rights
You have the following data protection rights:
- If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided below under “Contact Us” section.
- If you are a resident of the European Economic Area, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided below under “Contact Us” section.
- If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
- You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.
Your Choices and Opting-Out of Targeted Ads
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads (sometimes called “interest-based ads”) you receive and how we use your data.
Opting-out of this type of advertising through the below methods will not prevent you from seeing ads, but those ads will likely be less relevant because they will not be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.
These settings must be performed on each device (including each internet browser on each device) for which you want to opt-out. For more information on our data collection and processing policies and practices, please review this entire Privacy Policy. Since privacy controls change and are updated from time to time, Inside Port Harcourt may modify the following options and information at any time.
- Mobile Advertising Identifiers
- Mobile device system software offered by companies such as Apple and Google provide device-based opt out choices that are transmitted to companies providing interest based advertising on mobile devices, which is sometimes referred to as cross-app advertising. Mobile device browsers and applications may also provide certain privacy controls. Most mobile devices offer you the ability to stop the collection of location information at any time by changing the preferences on your device.
- iOS 7 or Higher
- Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting
- For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher
- Open your Google Settings app > Select Ads > Enable “Opt out of interest-based advertising”
- Industry Opt-Out Tools and Self-Regulation
Privacy Notice And Disclosures For California Residents
This section applies solely to the personal data of users who reside in the State of California (“consumers” or “you”) and supplements the information contained in Artsai’ Privacy Policy. We have included this section to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this notice.
Your Rights and Choices: The CCPA provides consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights. You have the right to request that Inside Port Harcourt disclose certain information to you about our collection and use of your personal information over the past 6 months. Once we receive and confirm your verifiable request, we will disclose to you: (i) the categories of personal information we collected about you; (ii) the categories of sources for the personal information we collected about you; (iii) our business or commercial purpose for collecting or selling that personal information; (iv) the categories of third parties with whom we share that personal information, if any; (v) the specific pieces of personal information we collected about you (also called a data portability request); (vi) if we sold or disclosed your personal information for a business purpose, two separate lists disclosing: (a) sales, identifying the personal information categories that each category of recipient purchased; and (b) disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
Deletion Request Rights. You have the right to request that Artsai delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to: (i) complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; (ii) detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; (iii) debug products to identify and repair errors that impair existing intended functionality; (iv) exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law; (v) comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.); (vi) engage in public or peer-reviewed research in accordance with Section 1798.105 (d)(6) of the CCPA; (vii) enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; (viii) comply with a legal obligation; or (ix) make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.
You may only make a verifiable consumer request for access or data portability twice within a 6-month period. The verifiable consumer request must: (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Contact Us
Inside Port Harcourt has appointed a Data Protection Officer. If you have any questions or believe your personal information has been used in a way that is not consistent with this policy or applicable legislation, or you have any other data protection related issues or queries, please contact our Data Protection Officer by e-mail sent to pitakwa@insideportharcourt
